Sunstone Leadership Group
Sunstone Leadership Group
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What is Executive Coaching?

Executive coaching is a collaborative, highly personalized process that helps you grow in self-awareness, make stronger decisions, and lead with greater clarity and impact.


Grounded in the International Coaching Federation (ICF) competencies, coaching creates the space and the structure for you to pause, think differently, and explore challenges more deeply. With trust and accountability at the core, the process supports you in uncovering your own insights, aligning with your values, and moving forward with confidence.


It’s not about fixing. It’s about building the leadership capacity to navigate complexity and lead with intention in the real world.

Coaching Principles and Goals

Personalized Roadmaps

Recognizing the uniqueness of each individual, Sunstone prioritizes a tailored approach that empowers clients to chart their own paths to success.


By assisting clients in recognizing their strengths, tackling areas for improvement, and establishing tangible objectives that resonate with their personal and professional goals, the aim is to provide the tools for individuals to traverse their journeys with certainty, self-assurance, and direction.

Professional Sounding Board

Leadership roles can often feel isolating, and the risk of burnout is high. Recognizing the challenges leaders face in sustaining well-being while navigating complex responsibilities, coaching provides a confidential space where they can express thoughts, concerns, and ideas without fear of judgment.


Through attentive listening, thoughtful feedback, and strategic guidance, clients are supported in making clear decisions and refining their leadership approach for stronger, more sustainable outcomes.

People-Centric Approach

Sunstone coaching blends empathetic leadership with strategic acumen to nurture well-rounded individuals in both their personal and professional lives. True effectiveness goes beyond mere decision-making; it involves deeply understanding, inspiring, and empowering individuals to thrive.


Through tailored assessments, purpose-driven exercises, and personalized coaching sessions, the goal is to reveal the potential within each client. Coaching the person, not the problem. This approach helps individuals lead with greater authenticity, confidence, and effectiveness.

Community and Social Impact

 Financial success matters - but it’s not the only metric that counts. The real measure of success lies in the ripple effect created: the people supported, the organizations transformed, the lives changed.


Sunstone embraces a vision of leadership that goes beyond traditional models - one that places equal emphasis on growth and human flourishing. It’s for those who believe leadership should elevate, not just execute.


Whether you're on a purpose-driven journey, building something from the ground up, or leading at scale, this work is designed to meet you there with the clarity, structure, and support to make your impact felt.

Coaching Can Support You In:

 🧭 

 Defining your leadership identity with greater self-awareness

 📢 

Communicating with clarity and impact

 ✅ 

Making faster, more confident decisions

 🧠 

Shifting from reactive execution to strategic leadership

 🔀 

Navigating change, complexity, or growth

 💪 

Strengthening emotional intelligence and resilience

 📅 

Managing overwhelm and building sustainable habits

 🧩 

Creating better integration between work and life

  🚀  

Setting and achieving goals that align with your values

Your Journey is Waiting for You

BOOK A DISCOVERY SESSION

"Tiffany has coached me for several months, and I can honestly say that with her background in leadership and her expertise in executive coaching, she has helped me to reframe my thinking in a number of areas. I especially appreciate her positive and thoughtful coaching approach, which inspires me to take on new behaviors. She is quick to zero in on the real issues, and help me to expand my thinking to solve them. I wholeheartedly recommend Tiffany to anyone searching for an experienced and insightful executive coach." - SVP Program Manager

Frequently Asked Questions

Please contact info@sunstonelg.com if you have any additional questions!

That depends on the nature of the work.


In a coaching relationship, the focus is on helping you think more clearly, challenge assumptions, and uncover your own best answers. The goal is to build leadership capacity, not dependency, because lasting growth comes from within.


Strategic support may involve surfacing insights, offering perspective, or introducing tools drawn from experience to help you evaluate options and move forward with clarity.


Whether through coaching, facilitation, or a blend of both, you remain the decision-maker. Sunstone’s role is to create structure, ask powerful questions, and act as a trusted thought partner.


According to a recent study by Forbes, the client-reported ROI consistently falls between 340 to 700%. A global survey by Price Water House Coopers and the Association Resource Center reported an average ROI of 7x the investment.


Read more about the ROI of coaching here: 

ICF Coaching Statistics 

Report from FMI, Management Consulting and Investment Banking firm


Running a small business often means making high-stakes decisions in isolation, wearing too many hats, and struggling to find time to think let alone lead. Executive coaching gives you the space, structure, and support to operate more strategically and sustainably.


Stronger Decision-Making
Without a large team to pressure-test your thinking, decisions can feel heavy or stall altogether. Coaching helps you cut through overwhelm, sharpen your thinking, and make more confident, informed decisions.


Improved Time & Energy Management
When everything depends on you, burnout is a real risk. Coaching helps you build systems and leadership habits that reduce reactivity, protect your energy, and bring more clarity to how you spend your time.


Smarter Growth
Whether you're scaling your team, refining your offers, or just trying to get out of the weeds, coaching helps you identify what’s next, and how to move toward it with focus and follow-through.


Coaching is right for you if you're committed to growth, open to reflection, and ready to lead more intentionally - even if you're not sure what that looks like yet.


At Sunstone, clients are often business owners or leaders at a pivotal stage. They’re smart, capable, and used to figuring things out on their own - but something’s shifted. Maybe the pressure has increased, or the complexity has grown. And they know that doing it alone isn’t working anymore.


They’re not looking for a pep talk, they’re looking for a thinking partner. Someone to help them gain clarity, navigate change, and stay accountable to who they’re becoming.


If that sounds like you, coaching can be a powerful next step.


Great question — because coaching isn’t for everyone, and that’s okay.


Here’s when it might not be the right fit:


You’re content with “fine.”
Coaching isn’t about fixing what’s broken, it’s about leveling up what’s already working. If comfort and predictability are your priorities, coaching may feel disruptive or unnecessary.


You’d rather avoid the uncomfortable truths.
A strong coach won’t just agree with you - they’ll challenge your thinking, reflect what’s really happening, and ask the hard questions others won’t. If you’re not ready to look at what’s getting in your way (even if it’s you) coaching might feel frustrating or confronting.


You’re not ready to lead differently.
Coaching leads to clarity but also to change. That could mean adjusting habits, shifting priorities, or having difficult conversations. If you’re not ready to do something differently, coaching won’t deliver what it could.


Bottom line: Coaching isn’t something you need, it’s something you choose when you’re ready to grow.


If you feel called to lead at a higher level - not because you’re failing, but because you’re evolving - coaching can help you get there.


Because experience and credentials matter.


Sunstone is led by a certified executive coach with 20 years of experience in HR, organizational strategy, and leadership. That means you get more than just a coach - you get a strategic partner who understands how organizations really work and has done the heavy lifting of:


  • Hiring and developing talent at every level
  • Leading teams through high-stakes decisions, conflict, and rapid change 
  • Building performance systems, compensation structures, and leadership pipelines.
  • Sitting at the executive table navigating culture, compliance, and growth
     

When coaching and HR expertise come together, you get powerful, practical support that blends human insight with operational strategy. It’s not theoretical - it’s grounded in real-world leadership.


Coaching is designed to support growth not add to the overwhelm.


Sessions are structured with busy professionals in mind, with flexible scheduling options including evenings and weekend availability.


When Should You Hire a Coach?

Carrying Too Much

Ready to Lead Differently

Outgrowing Old Ways

 The weight of growth, decisions, and daily demands is too much to hold alone. Still, you shoulder it daily - without space to breathe. 

Outgrowing Old Ways

Ready to Lead Differently

Outgrowing Old Ways

The habits and systems that got you here aren’t getting you where you want to go, and you feel the tension. 

Stuck in the Weeds

Ready to Lead Differently

Ready to Lead Differently

You’re doing work someone else should own or getting distracted, and it’s costing you clarity and momentum. 

Ready to Lead Differently

Ready to Lead Differently

Ready to Lead Differently

You're ready to evolve how you lead yourself and others, with more strategy, intention, and support.


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TCF Associates LLC DBA Sunstone Leadership Group 

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