Growth Guaranteed

At Sunstone Leadership Group, the focus is on the real-world challenges that define great leadership—and the personal growth required to sustain it. 

Clients come to coaching for support with challenges like:

• Clarifying goals and leadership identity
• Communicating more effectively
• Making sharper, faster decisions
• Thinking and acting more strategically
• Navigating complex decisions, growing pains, and organizational change
• Strengthening emotional intelligence and resilience
• Managing overwhelm and building sustainable leadership habits
• Integrating work and life more intentionally
• Setting and achieving meaningful goals with greater alignment

Executive coaching is a collaborative, results-driven process designed to help leaders grow their self-awareness, sharpen their decision-making, and lead with greater clarity and impact

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It’s not about advice-giving or fixing — it’s about creating a space for reflection, challenge, and meaningful progress. Rooted in International Coaching Federation (ICF) competencies, this approach empowers leaders to uncover their own insights, align with their values, and take action with confidence.

It’s a space to pause, think, and grow — so you can lead more intentionally in your real-world context.

That depends on the nature of the engagement. 

In a coaching relationship, the emphasis is on helping leaders think more clearly, challenge assumptions, and uncover their own best answers. The goal is to build leadership capacity rather than provide directives—because that’s where deep, lasting growth occurs.

Sunstone also supports clients in an advisory capacity when appropriate. In these cases, strategic guidance, insight, and recommendations are provided to help inform decision-making and drive results.

Whether through coaching, advising, or a blend of both, the client remains the decision-maker. Sunstone’s role is to offer perspective, ask better questions, and serve as a trusted partner in the process.

According to a recent study by Forbes, the client-reported ROI consistently falls between 340 to 700%. A global survey by Price Water House Coopers and the Association Resource Center reported an average ROI of 7x the investment.

Read more about the ROI of coaching here: 

ICF Coaching Statistics 

Report from FMI, Management Consulting and Investment Banking firm

Running a small business often means making high-stakes decisions in isolation, wearing too many hats, and struggling to find time to think — let alone lead. Executive coaching gives you the space, structure, and support to operate more strategically and sustainably.

Stronger Decision-Making
Without a large team to pressure-test your thinking, decisions can feel heavy — or stall altogether. Coaching helps you cut through overwhelm, sharpen your strategic thinking, and make more confident, informed decisions.

Improved Time & Energy Management
When everything depends on you, burnout is a real risk. Coaching helps you build systems and leadership habits that reduce reactivity, protect your energy, and bring more clarity to how you spend your time.

Smarter Growth
Whether you're scaling your team, refining your offers, or just trying to get out of the weeds, coaching helps you identify what’s next — and how to move toward it with focus and follow-through.

Coaching is right for you if you're committed to growth, open to reflection, and ready to lead more intentionally — even if you're not sure what that looks like yet.

At Sunstone, coaching clients are often high-performing business owners or leaders at a pivotal stage. They’re smart, capable, and used to figuring things out on their own — but something’s shifted. The pressure has increased. The complexity has grown. And they know that doing it alone isn’t working anymore.

They’re not looking for a pep talk — they’re looking for a thinking partner. Someone to help them gain clarity, navigate change, and stay accountable to who they’re becoming.

If that sounds like you, coaching can be a powerful next step.

Great question — because coaching isn’t for everyone, and that’s okay.

Here’s when it might not be the right fit:

You’re content with “fine.”
Coaching isn’t about fixing what’s broken — it’s about leveling up what’s already working. If comfort and predictability are your priorities, coaching may feel disruptive or unnecessary.

You’d rather avoid the uncomfortable truths.
A strong coach won’t just agree with you — they’ll challenge your thinking, reflect what’s really happening, and ask the hard questions others won’t. If you’re not ready to look at what’s getting in your way — even if it’s you — coaching might feel frustrating or confronting.

You’re not ready to lead differently.
Coaching leads to clarity — but also to change. That could mean adjusting habits, shifting priorities, or having difficult conversations. If you’re not ready to do something differently, coaching won’t deliver what it could.

Bottom line: Coaching isn’t something you need — it’s something you choose when you’re ready to grow.

If you feel called to lead at a higher level — not because you’re failing, but because you’re evolving — coaching can help you get there.   

This isn’t just coaching — it’s a strategic investment in leadership.

Sunstone approaches development the way a great advisor approaches a portfolio: with clarity, discipline, and long-term growth in mind. The goal isn’t just quick wins — it’s building the mindset, structure, and strategy needed to lead effectively and sustainably.

This work blends deep expertise in HR, business strategy, and executive leadership. The guidance is grounded, actionable, and tailored to real-world complexity — helping leaders unlock their potential and lead with greater clarity and confidence.

Hi, I’m Tiffany Friend — the executive coach behind Sunstone Leadership Group, and I’ll be your dedicated coaching partner throughout your engagement.

This work is one-on-one and highly personalized. You’ll work directly with me — no handoffs, no generic process. My focus is helping you lead with more clarity, confidence, and strategic intention.

That said, coaching isn’t one-size-fits-all. I maintain a close network of specialty coaches for goals that fall outside my core focus. If something comes up that’s better supported elsewhere - I’m happy to connect you with someone in my circle. You’ll still receive the high-touch, personalized experience that defines Sunstone.

Sessions are built with busy professionals in mind, offering flexible options including evenings and weekend availability. The structure is designed to support your growth without adding to the overwhelm.